Siena FC is proud to announce the recruitment of Anton Rasegård as our new Head of Sales & Partnerships. Anton will be responsible for the club’s commercial growth, partner relationships, and sponsorship development as we continue to rebuild Siena FC on and off the pitch.

Anton brings an international mindset combined with strong commercial skills and a true passion for football. Originally from Sweden, with a background in law (Uppsala University), Anton has spent the past years building an impressive track record in sports tech, media, and sales – with roles at companies such as PFF (Pro Football Focus), SportAdmin and Spiideo.

Importantly, Anton also has a strong local connection to Siena, having previously lived in the city. He speaks proficient Italian, giving him the ability to build relationships and collaborate effectively with local partners, businesses, and the community.

With experience ranging from data analytics, media production, and customer success to sales and sponsorship development, Anton is driven by creating long-term partnerships built on trust, shared values, and sustainable growth.

“This is a key recruitment for Siena FC. Anton brings a great combination of international experience, analytical thinking, and commercial creativity. His passion for football, combined with his local knowledge of Siena and competence in Italian, will be invaluable as we grow our partner network and strengthen our foundation,” says Fredrik Dahlin, CEO of Siena FC.

We are very excited to have Anton onboard for this new chapter in Siena FC’s journey. Please join us in welcoming him to the club, starting August 1st!

#Rebuild #Respect #Reward